Greenwashing or Greenwashing Painters Toronto is a term that is used for paint companies here in Toronto, that make an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. Greenwashing can do that a company looks more environmentally friendly than it really is.

When you purchased paint, you most likely to saw the term known as VOC. It is a term for Volatile Organic Compounds.
Over the painting process, these are the chemicals being released into the air. They are harmful to both the atmosphere and our indoor air quality. Most manufacturers claim that their own products have less of them or zero VOC content. Painting contractors added this new term to the trade lingo as the new trade buzzword in blogs and sales meetings. VOC doesn’t exist on paint alone. They can be in carpets, new furniture, and other new construction materials.

As a worried, consumer, have you trust the claims of the paint manufacturers? How you can verify if the VOC levels listed on the paint can label are eligible? You don’t want to be a victim of greenwashing, you just want to make environmentally smart purchasing decisions. Greenwashing Painters Toronto is everywhere today as every company claims to be green and eco-friendly. Unfortunately, most of us are not chemists and paint companies don’t want to tell us what’s in a can of paint. So what are we supposed to do?

The best way to begin is to look for independent certifications. They all test for different things and some are stricter than others, but they are a good place to start. As always, the onus is on the consumer to decipher through what these certifications mean.

Also, another way is to contact a paint company that has a lot of experience, which is proved for its loyalty, which has high quality and is eco-friendly. JXF Painting Service is one of the most required in Toronto. It’s known for all the positive aspects. Make us a call or send us an email. We are always ready for our clients.

As an eco-friendly company, we have some tips for all the customer to understand greenwashing painters Toronto:

1. Zero VOC paint does not mean that paint is harmless

It’s a good idea to take all the recommended precautions and allow for ventilation during painting. We take care to wear a proper respirator if spraying with zero VOC paint. This is to prevent any risk from chemicals.

2. Universal Colourants make color toxic

The main purpose of painters paint is to introduce color in our living space. Colorants are added to the “tint base” to create different colors we want. The problem with most colourants is that they are high in solvents and they are not waterborne. In these cases, JXF Painting Service chooses the best paint quality. This means not greenwashing, but a really eco-friendly company.

3. The Manufacturing Process of Paint

It gets a lot of energy to manufacture paint and there is a lot of waste created in the process. Some paint companies take measures to reduce the ecological footprint of their manufacturing and logistics divisions. But the consumers have the right to ask about these measures before spending their money in a responsible manner.

Avoiding the Greenwashing Painters Toronto

There is still a long way to go before all paint companies declaring paints safe for the environment and the consumer. General knowledge and the right eco information can help us avoid the best greenwashing attempts by paint manufacturers that are not very trustful.